There are thousands of lip balm products in the market, but EOS Lip Balm is a pacesetter in many ways. The customization and differentiation of this lip balm is an attribute of some factors, which mainstream lip balm makers have ignored.
The product is a brainchild of one of two most innovative beauty products innovators, Sajiv Mehra and Jonathon Teller. The two founders researched what an average balm user wants and what other factors to improve. To their surprise, mainstream lip balms missed on consumer preferences. Therefore, as a revolutionary beauty product, EOS Lip Balm represents the highest level of customization.
Apart from customization, the other aspect of EOS Lip Balm is the appearance. Any lip balm user is not only concerned with what the product can do but how a product presents the user. With a lot of emphasis on the appearance of the product (during research), the founders were able to design EOS Lip Balm as it is. It is one of the most appealing lip balms in the market.
Another aspect that the founders were able to identify during the research was diversification. EOS Lip Balm is one of the most diversified lip balms in the market regarding color, brightness, and packaging. With diversification, the lip balm has dominated the lip balm industry because it accommodates different customers with different presences.
However, the most iconic aspect of EOS Lip Balm is the ingredients. During the early studies, many consumers shared their expectation of natural ingredients in an ideal lip balm. It is satisfying to most customers to use this lip balm because of ingredients. Shea butter and jojoba oil top the list of natural ingredients in this lip balm. The lip balm is one of the few products in this market niche satisfied as organic by the government.