Luiz Carlos Trabuco Cappi is a 65-year old career banker with immense experience in marketing and private pension. He currently works for one of largest banks in Brazil where he is the CEO and president. Bradesco is the second largest banking institution in Brazil in terms of market share and that is why its executives are well known individuals. As one of the bank’s leaders, Luiz Carlos Trabuco Cappi is involved in most of Brazil’s largest credit and financial operations, and this has made him to be one of the most influential figures in the industry. He is cited as reliable authority by magazines and newspapers due to his vast experience in the financial sector. As an influential professional, his opinions are always adopted by most political and business leaders in Brazil.
Bradesco is a well known brand in Brazil when it comes to banking and insurance considering the fact that it has been in the industry for more than 65 years. After many years of service, Luiz Carlos Trabuco Cappi was appointed as the Bradesco’s fourth president. He was considered for the position because of his familiarity with the company’s culture and success in his previous positions. His expertise in private pension and marketing made him to become Bradesco’s vice president at the age of 47. As the leader of Bradesco Seguros, the insurance subsidiary of the bank, Luiz Carlos Trabuco Cappi was instrumental in the firm’s massive improvement in market share and profitability.
The most interesting thing about Luiz Carlos Trabuco Cappi is that he did not study the traditional courses require for the banking industry, but has managed to succeed beyond expectation. He is a graduate of the University of Sao Paulo where he studied philosophy for his undergraduate degree and sociopyshcology for his postgraduate degree. He was born in 1951 in the city of Amador Aguiar. Luiz Carlos Trabuco Cappi is known for his discreet suits and reserved personality that is not associated with most bankers. He joined Bradesco 1969 at the Marilia branch where he served as a clerk. After serving for two years, Luiz Carlos Trabuco Cappi later to moved to Sao Paulo to serve at the bank’s headquarters. He rose through the ranks to become the bank’s marketing director in 1984 through hard work and determination.
Throughout the years, he has held various positions at the bank including; executive director and president of Bradesco’s private pension company (1992-1998), executive vice president of the insurance company (1999-2003), insurance company president (2003-2007), and board member of Bradesco’s board of directors (1999-2005). As the company’s head of marketing in mid-1980s, Luiz Carlos Trabuco Cappi put in place various measures to modernize the bank’s publicity. His most notable achievement was helping the bank to open up to the media, and this was very critical in improving the bank’s image and promoting the Bradesco brand.
Having worked for the company for over four decades, Luiz Carlos Trabuco Cappi has better understanding of the company’s overall organizational culture, business traditions, mission, and overall structure. When Bradesco was looking for its next leader, he was an obvious choice because of his immense experience and dedication. The company is always keen on maintaining its honor in the financial market, and that is why it considers experienced professionals like Luiz Carlos Trabuco Cappi when it comes to selecting its leaders. In order to maintain market leadership, most organizations make appointments from within for continuity. Luiz Carlos Trabuco Cappi is known for his fine humor, broad smile, and soft talk. He is approachable and easy to worth with because of his calm and simple personality.
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