Meet the Amazing Sam Boraie

Sam Boraie is the son of Omar Boraie. Together they control Boraie Development, an urban real estate group that helped transform New Brunswick. Originating from Egypt with nothing, this duo has made their vision in not just a successful firm but also brought a big difference to the community. Through their real estate investments and philanthropy work, they have transformed the once small town of New Brunswick to the promising city it is today. The most incredible thing is that, despite these two making it, they still have a place in their heart for the less privileged.

Some of the projects that Sam Boraie and Boraie Growth have fulfilled in the community

The company worked with basketballer Shaquille O’Neal to build an amazing residential building in Newark. This was the town’s first high-rise building in 50 years. Once the sixty million dollar is complete, it will be open for Newark residents to rent. O’Neal came from Newark when he wanted to give back to the community, Sam and company were ready to work with him. In addition to that rental complex, this collaboration helped Newark in the following ways; a new movie theater, improved market rate, housing and retail development.

Sam is also on the board of trustees of State Theatre NJ. Sam and Boraie Development sponsored the Theatre’s Free Summer Movie Series. The event lasted for the months of July and August and residents were able to enjoy favorites like Aladdin, Frozen, and Monster University. This program was completely free it gave families a chance to come together and enjoy watching family friendly movies.

Sam and Boraie Development are the ones behind the New Brunswick community. These are numerous projects and luxurious donations to give back to New Jersey residents, The residents appreciate these projects highly.

According to his crunchbase page, Sam also serves on the advisory board of a nonprofit organization called Elijah’s Promise. The organization provides food and clothing to the less fortunate and uses philanthropy as a tool to transform the community. According to Sam, developers should first work on developing the community before developing the property. They should also do their best to change communities in positive ways. Sam works together with Elijah’s Promise to break the poverty cycles in New Jersey. They achieve this by trying to end hunger and unemployment in the area. The organization empowers the residents to seek sustainable employment opportunities.

Sam and Boraie Development are working hard to change the real estate industry. They have expanded their work to Atlantic City. One such project is at Pauline’s Prairie in Atlantic City. According to the New York Times, the company still has great plans for Atlantic City. They plan on adding both retail markets and housing there. They also have a plan to build a 250-unit apartment in New Jersey. Boraie Development is looking forward to being the providers of all these.

In conclusion, Sam is diligent and together with Boraie Development, they pride themselves in developing projects that benefit the community as a whole and not just their business.


Fabletics’ Strategies Pays Off in the Fashion Industry

Within a period of three years only, Kate Hudson’s Fabletics grew from scratch to a $250 million worth fashion e-commerce business. This was a remarkable growth rate, primarily because Amazon largely dominates the industry. To market a brand in the fashion industry, a little push, and customer motivation is needed. Fabletics have a fashion membership brand where customers can subscribe, providing the much-needed client motivation and convenience.


Global economic changes have gradually and significantly impacted on fashion brands. Before these economic changes, quality and price defined the value of a brand. Modern-day customers attach the value of a brand to things like design, brand recognition, personalized services, and door-step delivery. Fabletics have positioned itself in line with these new market trends by opening physical stores in several states, including Illinois, Florida, California, and Hawaii. This strategy, together with their fashion membership brand has helped them elbow out competitors.


According to Fabletics’ general manager, Mr. Gregg Throgmartin, the secret behind the company’s success was their ability to build a high-value brand right from the beginning. He said that their version of a high-value brand was reimagined and modernized to suit the customers’ interests. Gregg added that Fabletics’ membership model came in handy to help them offer personalized services to their clients. The model also enabled them to provide trendy fashion at a relatively lower price compared to their competitors. The general manager also noted that making customers happy got very easy after understanding who they were and what their preferences were.


Reverse Showroom Technique


Many businesses in the fashion industry are finding it hard to cope with the showroom model of marketing. They are concerned that people have the tendency of browsing offline to assess the prices, only to opt for cheaper items from other firms. Fabletics have turned the showroom model to their advantage by employing the Reverse Show Room Technique. This technique has helped them build strong relationships with their customers. They have also understood the local market better. Consequently, close to 50 percent of the people who shop at any of the Fabletics’ physical stores are already their members while 25 percent of the non-members subscribe for the membership after their experience at the store.



A Customer’s Review


Teri Hutcheon, a blogger and a paying member of Fabletics, took to her blog to explain her experience with Fabletics. She describes a pair of leggings she purchased from Fabletics as of good quality- thick, tight, and durable. As of style, Teri was satisfied with the wide variety of styles at Fabletics. She was impressed by items made of fabric and those with cut-outs and bold patterns


According to Teri, the products at Fabletics are cheap considering their good quality. Besides, their prices are relatively low when compared to those of their competitors. Case in point, her legging that cost her only $50 at Fabletics would have cost her $80 had she bought them elsewhere. She commended Fabletics’ website for being nice and easy to navigate. At the end of her blog, Teri recommended Fabletics to her readers.